E-commerce growth measured in profit, not just orders
We improve your D2C website's conversion, run your Meta and Google ads, and set up email and WhatsApp follow-up that brings customers back, with sales, repeat purchases and profitability reported every week.
An ecommerce marketing agency that only runs ads sees a small part of the picture. A D2C brand can post a record ROAS on Meta and still lose money once product costs, shipping, payment fees and discounts are counted, or when shoppers leave a slow checkout and never come back.
That is why this service covers four connected areas: the store's conversion, performance marketing, email and WhatsApp follow-up, and reporting on profit. Whether you need a D2C marketing agency for a Shopify store or a custom website, the aim is the same. More first orders from the traffic you already pay for, and more customers who buy again.
Every decision is made on unit economics. Before we raise ad budgets, we work out what each product really earns after the cost of goods, shipping, payment fees and discounts. Some best-sellers turn out to lose money; some quiet products deserve far more spend.
If you still need a store built, start with e-commerce and Shopify development.
What's included in e-commerce marketing
Conversion audit and fixes
Product, collection, cart and checkout pages reviewed on real phones, with fixes to layout, trust signals and checkout steps.
Store setup and speed
Shopify configuration, app and integration clean-up, and speed improvements so pages load quickly on mobile data.
Product page content
Titles, images, descriptions, size or pack guides and delivery estimates written to answer the questions that stop a purchase.
Performance marketing
Meta and Google campaigns, including catalogue and shopping ads, run for sales and return on ad spend, with budgets set by product margin rather than revenue alone.
Purchase tracking
GA4, the Meta pixel with Conversions API and Google Ads conversions checked, so each purchase is counted once.
Abandoned cart follow-up
Email and WhatsApp reminders for shoppers who opted in and left a cart or checkout unfinished, timed to help rather than nag.
Retention and repeat purchase
Post-purchase messages, reorder reminders and offers for existing customers, so the second order costs far less than the first.
Sales and profitability reporting
Weekly reports on sales, ROAS and repeat purchase, and monthly reports on profitability by channel and key products.
- Store and conversion audit
- Unit economics sheet by product
- Prioritised conversion fix list
- Purchase tracking setup
- Abandoned cart and repeat purchase flows
- Weekly sales and ROAS report
- Monthly profitability report
The process, step by step
Store fixes, purchase tracking and follow-up flows usually go live within the first four to six weeks. Campaign efficiency and repeat purchase rates improve over two to three months of steady testing. Fast-track options are available when a sale or launch date is close.
Audit
Week 1Store analytics, conversion rate by page and device, checkout drop-off, tracking accuracy and ad account performance.
Unit economics and plan
Week 2Contribution margin for each key product after costs, shipping, fees, discounts and ads, and a plan for which products and channels to push.
Fix the store and tracking
Weeks 2 to 6Product pages and checkout improved, purchase tracking corrected and follow-up flows switched on before budgets rise.
Run campaigns and follow-up
OngoingCampaigns optimised, creatives refreshed, and email and WhatsApp flows reviewed, with problems flagged as they appear.
Report and adjust
Weekly and monthlyWeekly sales and ROAS reviews, monthly profitability reviews, and budget moved to the products and channels that make money.
Who this works for
Good fit
- You sell physical products on your own D2C website, with steady traffic and orders.
- You can share product costs, so decisions are made on margin rather than revenue.
- You want one team accountable for the store, the ads and customer follow-up instead of three vendors.
Not a fit
- ✕You have not launched yet and need the store built first.
- ✕You want better ROAS but will not share product cost or order data.
- ✕Your margins cannot absorb shipping and advertising at any realistic price.
E-commerce marketing is a monthly retainer. Cost depends on the number of products, which ad channels we manage, how much creative is needed, and which email and WhatsApp flows we build and run. Ad spend, messaging charges and shipping are paid by you. You get a written scope after the audit.
Break-even ROAS: the number an ecommerce marketing agency should start with
Before judging any campaign, work out the lowest return on ad spend at which a first order stops losing money. The formula is simple:
Break-even ROAS = 1 ÷ contribution margin before ad spend
Say a product sells for ₹1,000. After the cost of goods, shipping, payment fees, packaging and the average discount, ₹400 is left. The margin is 40%, so break-even ROAS is 1 ÷ 0.40 = 2.5. A campaign reporting a ROAS of 2 looks healthy on a dashboard but loses about ₹100 on every order. Repeat purchases can change the maths, but only if customers really come back.
What to fix before spending more on ads
- Product pages. Clear images, size or pack details and a delivery date shown before checkout.
- Checkout. Every extra field or surprise charge at the last step loses buyers. Show shipping costs on the product page.
- Site speed. Product pages that take several seconds to load on mobile data lose shoppers before they see the price.
- Abandoned carts. A timely reminder on email or WhatsApp, to shoppers who opted in, recovers orders that were nearly lost.
- Purchase tracking. Make sure each sale is counted once in Meta and Google, or budget decisions will rest on inflated numbers. Our Meta Ads setup checks for this.
Build repeat purchase into the plan
A first order bought with ads often only breaks even. The profit usually comes from the second and third orders, which need little or no new ad spend. That is why we set up lead nurturing automation and email flows alongside campaigns: post-purchase messages, reorder reminders timed to how long a product lasts, and offers for existing customers who opted in. Your own website keeps the customer data that makes this possible.
Common e-commerce mistakes
- Scaling ads on a product with thin margins. Every extra order adds to the loss.
- Sending all ad traffic to the home page. A shopper who clicked for one product should land on that product.
- Ignoring abandoned carts. Shoppers who reached checkout were close to buying, and a well-timed reminder is often the cheapest sale you will make.
- Discounting everything. Constant discounts train buyers to wait and erode margin for good.
- Reporting revenue without costs. A monthly profitability view, by channel and product, keeps everyone honest.
Food, FMCG and other consumer brands can also see how we approach their sector on our food and FMCG page.
Often combined with
E-commerce and Shopify
Shopify stores and custom e-commerce websites for D2C and B2B brands, with product data, payments, shipping and conversion tracking set up properly before launch.
ExploreMeta Ads
Facebook and Instagram campaigns built on creative testing, the Conversions API and lead scoring with your sales team, the approach we used in Meta and Google property campaigns that produced 5,642 leads at ₹186 each.
ExploreGoogle Ads
Search, YouTube and Performance Max campaigns built around high-intent searches, tight negative keyword lists and conversion tracking that teaches Google which leads became sales.
ExploreLead nurturing automation
Instant WhatsApp and SMS replies, lead routing to sales, reminders, drip sequences and CRM or Google Sheet workflows, so every enquiry is followed up on time and old leads get a second chance.
ExploreQuestions people ask us
What does an ecommerce marketing agency handle beyond ads?
In our case, the store's conversion and speed, product page content, purchase tracking, email and WhatsApp follow-up for abandoned carts and repeat orders, and reporting on profit. Ads are one lever. Many D2C brands find that fixing a slow checkout or following up abandoned carts improves profit faster than raising the ad budget.
How do you improve a store's conversion rate?
By finding where shoppers drop off, then fixing the biggest leak first. Common fixes are faster product pages on mobile data, clearer images and size or pack details, delivery dates shown before checkout, fewer checkout fields and visible reviews and policies. Each change is measured against the conversion rate before it, so you can see what worked.
Why track profitability and not just ROAS?
ROAS compares ad spend with order value, but it ignores product cost, shipping, payment fees and discounts. A campaign can show a ROAS of 3 and still lose money on every order. Profitability reporting shows which products and channels actually make money, so budgets go there.
Do you set up abandoned cart and repeat purchase messages?
Yes. We set up email and WhatsApp flows for shoppers who opted in, such as reminders for unfinished checkouts, order updates, a review request after delivery and reorder reminders timed to how long the product lasts. Flows stay short and useful, and opting out is easy. Bringing an existing customer back usually costs far less than winning a new one.
Which ad channels do you run for D2C brands?
Mainly Meta and Google. Meta, meaning Facebook and Instagram, creates demand with reels, carousels and catalogue ads. Google captures shoppers who are already searching, through Search and Shopping campaigns fed by your product catalogue. Most brands need both, with budgets split by product margin and tested before anything is scaled.
What reports will we receive?
A weekly report on sales, orders, ROAS and repeat purchase by channel, and a monthly profitability report showing contribution margin by channel and key products, conversion rate trends and the plan for the next month. Numbers come from your store, analytics and ad accounts, so you can check them yourself.
Further reading
New articles are on the way.
Talk to us about e-commerce marketing
Tell us where you are today. We will come back with what we would do first, a timeline and a cost range, whether or not you hire us.
- A reply within one working day
- A clear scope before any commitment
- You own every account, file and asset we create
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