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SEO and AI search

SEO that turns searches into enquiries

We fix what stops Google from understanding your site, write content your buyers are actually searching for, and make you visible in AI Overviews and assistants like ChatGPT. Progress is reported in leads, not just positions.

Why it matters

Most businesses that come to us for SEO already have a website and have usually paid for SEO before. The pattern is familiar: a monthly report full of keywords nobody searches, backlinks from sites nobody reads, and no change in enquiries.

Search has also changed. Google now answers many questions directly in AI Overviews, and more people ask ChatGPT, Gemini or Perplexity before they ever click a link. Ranking tenth for a phrase is worth far less than it was. What matters is being the source those answers come from, and being the obvious choice when someone is ready to buy.

Good SEO in 2026 does three things well: it makes your site technically easy to crawl and fast on a phone, it publishes pages that answer real questions better than anyone else, and it builds the signals (reviews, mentions, links, structured data) that make search engines and AI systems trust you.

What you get

What's included in SEO services

01

Technical SEO audit and fixes

Crawlability, indexing, site speed and Core Web Vitals, structured data, redirects and duplicate content. We fix the issues, not just list them.

02

Keyword and intent research

What your buyers actually type or ask, grouped by intent, with search volumes, so every page targets something worth ranking for.

03

On-page optimisation

Titles, descriptions, headings, internal links and page structure rewritten so each page has one clear job.

04

Content that answers real questions

Service pages, guides and FAQs written for people first, with the specifics that make a page worth citing.

05

AI search visibility (GEO and AEO)

Structure, schema and content formats that help Google AI Overviews and assistants like ChatGPT quote and recommend you.

06

Local SEO

Google Business Profile, reviews, local citations and location pages for businesses that sell in specific cities.

07

Authority building

Mentions and links from relevant publications, directories and partners. No link farms and no bulk backlink packages.

08

Reporting you can act on

A monthly report on organic traffic, enquiries from search and what changed, with the next month's priorities.

  • Technical audit report
  • Keyword map
  • Content calendar
  • Schema markup
  • Google Business Profile optimisation
  • Monthly performance report
How we work

The process, step by step

Expect the first measurable movement in 6 to 12 weeks and meaningful growth in 4 to 6 months. Competitive terms in big cities take longer. Fast-track options are available for the audit and technical fixes, though rankings still move at the search engines' pace.

  1. Audit

    Weeks 1 to 2

    A technical crawl, a content and competitor review, and a look at your Search Console and analytics data. You get a prioritised list of fixes.

  2. Strategy and keyword map

    Week 2

    Which pages to fix, which to create and which to merge, mapped to the searches that bring buyers.

  3. Fix the foundations

    Weeks 2 to 6

    Technical fixes, on-page rewrites, internal linking and structured data, usually the fastest wins.

  4. Publish and build authority

    Month 2 onwards

    New pages and articles on a steady calendar, plus local SEO and relevant mentions.

  5. Measure and adjust

    Monthly

    Review rankings, AI visibility, traffic and enquiries. Double down on what works, cut what does not.

Honest fit

Who this works for

Good fit

  • You have a website you can edit, or are happy for us to rebuild it.
  • You can commit to at least six months, because SEO compounds over time.
  • Someone on your side can answer questions about your business for content.

Not a fit

  • ✕You need leads next week. Paid ads are the faster route; SEO is a longer bet.
  • ✕You want guaranteed first-page rankings. Nobody controls Google's results.
  • ✕You are looking for the cheapest backlink package.

SEO is priced as a monthly retainer based on the size of your site, the competition in your market and how much content is needed. You get a written scope and cost range after the audit, before you commit.

What our SEO work has delivered

Numbers from real projects, with the timeframe they took:

  • Motwani Constructions: ranking keywords grew from 8 to 115 in 90 days after we rebuilt the site structure and published content around what buyers in Bhubaneswar search. Organic traffic doubled and the site now draws 500+ organic visitors a month.
  • Z Estates: a developer building in Odisha since 1984. After a redesign and steady SEO, ranking keywords went from 4 to 95 and monthly visits from 136 to 758 between October 2023 and April 2024.
  • AI Overviews for a real estate developer: 25+ high-value keywords appearing in Google AI Overviews and on page one within six months.

The approach in each case was the same one described above: an audit, a keyword map, then pages that answer the questions buyers were already asking.

How to tell if your current SEO is working

Before you hire anyone, or renew a retainer, check these five things yourself in Google Search Console and your analytics:

  1. Clicks, not impressions. Impressions can rise while clicks stay flat. Look at clicks to your service pages over the last six months.
  2. Which queries bring clicks. If most clicks come from your brand name, SEO is not bringing new buyers. Growth should come from non-brand searches.
  3. Enquiries from organic search. Forms, calls and WhatsApp clicks should be tracked as conversions and reported by channel. If nobody can tell you how many leads came from search, the reporting is not good enough.
  4. Pages indexed. The Pages report in Search Console shows how many of your pages Google has actually indexed and why the rest were excluded.
  5. Speed on a phone. PageSpeed Insights shows real-user data for your site. Slow mobile pages lose rankings and buyers at the same time.

What to ask an SEO agency before you sign

  • Which keywords will you target first, and how many people search for them each month?
  • What will you change on my site in the first 30 days?
  • Who writes the content, and will someone check it for accuracy?
  • How will you track enquiries, not just rankings?
  • Will I own the Search Console, analytics and content if we stop working together?

If the answers are vague, or the proposal leads with a number of backlinks, keep looking. If you sell in specific cities, also read about our local SEO work, and if AI answers matter in your category, see AI SEO.

FAQ

Questions people ask us

How long does SEO take to work?

Technical and on-page fixes can move rankings within 6 to 12 weeks, because Google recrawls fixed pages quickly. Content and authority work usually shows meaningful growth in 4 to 6 months. In competitive markets such as Mumbai or Delhi, or for broad terms like "digital marketing agency", expect it to take longer.

Do you guarantee first-page rankings?

No. Search engines do not let anyone control their results, and agencies that promise rankings usually target phrases nobody searches. We commit to the work, to transparent reporting on a fixed set of keywords, and to agreed targets for organic traffic and enquiries, reviewed with you every month.

What is the difference between SEO and AI SEO?

Traditional SEO focuses on ranking in the list of results. AI SEO, sometimes called GEO or AEO, focuses on being cited in AI Overviews and assistants such as ChatGPT. The foundations are the same (a crawlable site, expert content, structured data and trust signals), but AI systems favour pages that answer questions directly and precisely.

Do I need to write the content?

No. Our writers research and draft everything, and you approve it before it goes live. We need about an hour a month from someone who knows your business well, because the details only you can give (prices, timelines, real questions buyers ask) are what make a page worth ranking and citing.

How do you report progress?

You get a monthly report covering organic traffic, enquiries from search, keyword positions for an agreed list, AI Overview visibility, the work completed and next month's plan. We walk through it on a call, and you keep full access to Search Console and analytics, so you can check every number yourself.

Will SEO work if my website is old?

Often, yes. Many older sites have years of trust that a new domain lacks. We start with a technical audit to see whether fixing the existing site is enough or whether a rebuild is cheaper. If you do rebuild, every old URL needs a redirect plan so the rankings you already have are not lost.

Next step

Talk to us about SEO services

Tell us where you are today. We will come back with what we would do first, a timeline and a cost range, whether or not you hire us.

  • A reply within one working day
  • A clear scope before any commitment
  • You own every account, file and asset we create

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