Google Ads that pay for intent, not idle clicks
We build Search, YouTube and Performance Max campaigns around the searches that turn into enquiries, cut the ones that do not, and send qualified-lead data back so Google bids for the right people.
If you are looking for a Google Ads agency, you probably already know the platform can work. Someone searching "3 BHK flats in Kharghar" or "plots near Lucknow" has told Google exactly what they want. The trouble is how easily that intent is wasted. Broad keywords pull in job seekers and students, Performance Max quietly spends on searches for your own brand name, and conversion tracking counts page views as leads.
Good PPC management is mostly discipline. It means reading search term reports every week, building negative keyword lists before they are needed, sending each ad group to a page that matches the search, and telling Google which leads actually turned into site visits and sales so its bidding learns from outcomes rather than form fills.
Our campaigns are built and optimised by a team that includes Ahmed Ansari, with eight years in digital marketing and ₹7 crore of ad spend managed, including campaigns for Paradise, Hiranandani and Lodha. For Paradise Group, Meta and Google campaigns sold 17 flats worth ₹11.05 crore from ₹1,94,158 of spend. For My Home City in Lucknow, YouTube ran alongside Facebook and Instagram, with automatic follow-up, as the developer booked half its plots in three months.
What's included in google ads
Keyword and intent research
Searches grouped by buying intent, with volumes and expected costs, plus a negative keyword list ready before launch.
Search campaigns
Tightly themed ad groups, responsive search ads with tested headlines, and sitelink, callout and lead form assets.
Performance Max and Demand Gen
Used where they add value, with brand exclusions, audience signals and separate asset groups per offer so spend stays visible.
YouTube video campaigns
Walkthroughs and short explainers shown to people researching your category, with remarketing to viewers.
Conversion tracking that counts real leads
Google Tag Manager, enhanced conversions and offline conversion imports, so bidding learns from qualified leads.
Landing page match
Each ad group sends traffic to a fast page that repeats the promise in the ad and asks for one action.
Search term and bid management
Weekly search term reviews, bid strategy changes as conversion volume grows, and budget moved to what converts.
- Account audit with wasted spend analysis
- Keyword and negative keyword lists
- Campaign structure plan
- Ad copy and assets
- Conversion tracking with enhanced conversions
- Offline conversion import from your CRM or Sheet
- Monthly performance report
The process, step by step
Campaigns are usually live 7 to 10 working days after kickoff. Automated bidding needs conversion data to learn, so expect costs to steady between weeks 4 and 8 rather than in the first fortnight. Fast-track options are available when a launch date is close.
Account audit
Day 1Wasted spend by search term, tracking accuracy, account structure, location settings and landing page relevance.
Keyword and competitor research
Days 2 to 3Auction insights, competitor ads and offers, and a keyword map grouped by intent and expected cost.
Build and tracking
Days 4 to 7Campaigns, ads and assets built, conversion actions created and test conversions confirmed before any spend.
Launch and learn
Weeks 2 to 4Search terms reviewed every few days, negatives added quickly and bids kept conservative while Google gathers data.
Optimise and scale
Month 2 onwardsBudget shifted to campaigns with the lowest cost per qualified lead, new keywords tested, and offline conversions fed back.
Work we have delivered
Watch the real walkthroughs or read how each project came together.
Paradise Group
Meta and Google campaigns for two Paradise Group projects in Kharghar that sold 17 flats worth ₹11.05 crore from ₹1.94 lakh of ad spend.
Paradise Group
Meta and Google campaigns for Sai World City that produced 1,755 leads and 9 sales worth ₹10.62 crore from ₹3.3 lakh of ad spend.
Who this works for
Good fit
- People already search for what you sell, in the cities or areas you serve.
- You can record what happens to each lead after the form, even in a simple Google Sheet.
- Your sale value can support the cost per click your competitors are also paying.
Not a fit
- ✕Few people search for your product yet. Meta or YouTube will build demand faster.
- ✕You want the most clicks for the money, regardless of intent.
- ✕You cannot share sales outcomes, so bidding can only ever optimise for form fills.
Google Ads management is a monthly retainer, separate from the ad spend you pay to Google directly. It depends on the number of campaigns, locations and landing pages. For real estate, Google can be the single platform on the published Launch plan, or run alongside Meta on the Growth and Scale plans.
Questions to ask a Google Ads agency before you hire
- Will the account be in our name? It should be. Agencies should work through a manager account link you can remove.
- How often do you review search terms? Weekly at minimum in the first months. Monthly reviews let waste run for weeks.
- What counts as a conversion? A form submission or a call over a set duration, not a page view or a button click.
- Do you import offline conversions? Sending qualified leads and sales back from your CRM or Sheet is what lets automated bidding find better buyers.
- Who works on the account day to day? Ask to meet them, not only the person who pitched.
Where Google Ads budgets usually leak
- Search partners and Display expansion. New Search campaigns often have both switched on. Unless you have tested them, turn them off and add them back deliberately.
- Location settings. The default "presence or interest" option can show ads to people who have only shown interest in your city. For a local clinic or store, use presence only. For property, interest can be useful for buyers relocating or investing from elsewhere, so decide on purpose.
- Broad match without guardrails. Broad match can work with smart bidding and strong conversion data. Without them, it spends on loosely related searches.
- Brand cannibalisation. Performance Max and broad campaigns often claim credit for people who searched your name and would have found you anyway.
- Sending all traffic to the homepage. A search for a 2 BHK in one locality should land on that project's page, not a list of every project.
A monthly Google Ads checklist
- Review search terms and add negatives.
- Check that conversion actions still fire with a test submission.
- Upload offline conversions for qualified leads and sales.
- Pause ads and keywords with spend but no qualified leads over a meaningful period.
- Compare cost per qualified lead by campaign, not only cost per lead.
- Check auction insights for new competitors.
- Refresh ad copy with current offers, prices and possession timelines.
How Google Ads fits with the rest of your marketing
Google captures demand that already exists. It rarely creates it. Pair it with Meta Ads when you need more people to know about a launch, and with a fast, focused landing page for every campaign. The wider approach, including creative and follow-up, is on our performance marketing page, and real estate developers can see how the pieces fit in our real estate lead generation plans.
Often combined with
Performance marketing
Google, Meta and YouTube campaigns planned around cost per qualified lead and sales, with the landing page, tracking and lead follow-up run by the same team.
Meta Ads
Facebook and Instagram campaigns built on creative testing, the Conversions API and lead scoring with your sales team, the approach we used in Meta and Google property campaigns that produced 5,642 leads at ₹186 each.
ExploreWebsite development
Launch microsites, corporate sites and booking sites designed and built in-house, SEO-first, with every enquiry sent to your Google Sheet and WhatsApp.
Questions people ask us
What does a Google Ads agency do that we cannot do in-house?
Most in-house teams can launch a campaign. The difference is the ongoing work, such as weekly search term reviews, negative keyword management, conversion tracking that includes offline sales, landing page testing and knowing which automated settings to switch off. An agency that manages several accounts also spots cost and competitor changes sooner.
How much should we spend on Google Ads?
Start from your target cost per sale. Estimate the cost per click for your main keywords, the share of visitors likely to enquire and the share of enquiries likely to buy. That gives a realistic budget for enough sales to learn from. We share this estimate after the keyword research, before you commit spend.
Is Performance Max worth using?
Sometimes. It can find conversions across Search, YouTube, Display and Gmail, but it reports less detail and often spends on brand searches you would have won anyway. We use it once conversion tracking is reliable, with brand exclusions in place, and compare its cost per qualified lead against standard Search campaigns.
Why are our Google Ads leads poor quality?
The usual causes are broad match keywords without negatives, the Display Network switched on inside Search campaigns, location targeting that includes people merely interested in an area, and bidding optimised for form fills. Fixing tracking so Google learns which leads became sales normally improves quality within a few weeks.
How do you report on Google Ads performance?
Monthly, with spend, clicks, leads, cost per lead and, most importantly, cost per qualified lead and sales where you share outcomes. The report shows the search terms that drove results, what we changed and why, and next month's priorities. You also keep full access to the account at all times.
Should we start with Google Ads or Meta Ads?
Start with Google if people already search for what you sell and you want the highest-intent leads first. Start with Meta if you are launching something new, need volume quickly or sell a product people buy when they see it. Many businesses run both once the first platform is working.
Talk to us about google ads
Tell us where you are today. We will come back with what we would do first, a timeline and a cost range, whether or not you hire us.
- A reply within one working day
- A clear scope before any commitment
- You own every account, file and asset we create
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Someone from the team will reply within one working day.