My Home City: 50% of plots booked in three months in Lucknow
A new Lucknow plotted development moved from referral-only sales to booking half its plots in three months through video-led campaigns with automatic follow-up.
The brief
My Home City (MHC) had just started a real estate company in Lucknow and depended on referrals. Booking even 10% of its plots was proving hard.
What we did
In the first month we studied the properties, shot videos with the team and set up a marketing funnel. Campaigns then ran across YouTube, Facebook and Instagram with an automatic follow-up system, so every lead heard back quickly.
What changed
Other projects
Motwani Lordsway Sanskruti
A cinematic launch microsite for a residential project on the sacred road to Puri, with Odia art direction and a Rath Yatra animated hero.
Vumee Amrapalli
A launch microsite for luxury 2 to 3.5 BHK apartments in Patia, Bhubaneswar, built around a scroll-controlled tower reveal.
Want something like this?
Tell us what you are launching and when. We will reply with an approach, a timeline and a cost range.
Thank you. We have your details.
Someone from the team will reply within one working day.