Social media that gives buyers a reason to trust you
We plan, design and publish content on whichever platforms your buyers use, handle comments and messages, and connect organic posts with paid campaigns so the effort shows up in enquiries.
Hiring a social media marketing agency should not mean paying for thirty festival greetings a month that nobody remembers. Before someone fills in a form, books a trip or visits a site office, they usually check your Instagram, scroll your Facebook page or look you up on YouTube. What they find either confirms that you are real, active and credible, or quietly sends them to a competitor who looks more alive.
We treat social media as the trust layer of your marketing. Content is planned around the questions buyers ask before they commit, designed and edited in-house, and published on a calendar you approve in advance. Delivery is tailored to your requirement: the platform mix, posting volume, reels, shoots and community management are chosen for your brand, not taken from a fixed package. The posts that earn the most saves, shares and messages are then put behind paid campaigns on Meta, so good content reaches people who do not follow you yet.
Trisul Electrovision hired us for social media management alongside SEO and WhatsApp campaigns, and says its brand awareness rose sharply as a result. Go Holidays, a travel company, used our Facebook and Instagram campaigns to promote its Thailand trips.
What's included in social media marketing
Social media strategy
Which platforms matter for your buyers, from Instagram, Facebook and YouTube to LinkedIn and beyond, what each one is for and how often to post, agreed in writing.
Monthly content calendar
Topics mapped to launches, offers, festivals, milestones and buyer questions, shared for approval before the month begins.
Design and copywriting
Posts, carousels and stories designed to your brand guidelines, with captions that sound like a person, not a brochure.
Reels and short video
Scripting, shooting where needed and editing, including cut-downs from walkthroughs, events and behind-the-scenes footage.
Community management
Replies to comments and direct messages within the hours and response times set for your brand, with enquiries passed to your sales team quickly.
Paid amplification
Budget put behind posts that already perform, plus lead and retargeting campaigns where your buyers spend time.
Profile setup and clean-up
Bios, highlights, pinned posts, links and contact buttons arranged so a visitor knows exactly what to do next.
Monthly reporting
Reach, saves, shares, profile visits, messages and enquiries, with what worked and what changes next month.
- Platform strategy document
- Monthly content calendar
- Designed posts and carousels
- Edited reels and short videos
- Community management
- Monthly performance report
The process, step by step
Profiles can be cleaned up and the first month's calendar ready in about two weeks. Organic reach and engagement build over three to six months of consistent posting; paid amplification shows results sooner. Fast-track onboarding is available when a launch date is close.
Brand and audience review
Week 1Your current profiles, competitors' pages, the questions buyers ask your sales team and the brand assets available.
Strategy and content pillars
Weeks 1 to 2Three to five recurring themes, the formats for each platform and a posting rhythm your team can support.
Calendar and production
Before each monthThe month's posts and reels written, designed and edited, then sent to you for approval in one batch.
Publish and manage
Daily through the monthPosts scheduled at the times your audience is active, with comments and messages handled as they come in.
Review and adjust
MonthlyWhat earned saves, shares and messages gets repeated. What did not is dropped or reworked.
Work we have delivered
Watch the real walkthroughs or read how each project came together.
Kishkindha (concept project)
Kishkindha is our own concept brand, built to show a complete real estate identity in one piece, from logo, colours and typography to stationery, site merchandise and an Instagram marketing grid.
Polygranite sheet brand (name withheld)
YouTube demos, Meta dealer ads and early SEO for a brand creating a new product category in Odisha, generating 3,500+ dealer leads in 90 days.
Who this works for
Good fit
- Buyers check your social profiles before they enquire, as in property, education, travel or hospitality.
- You can share photos, updates, people and events from the business on a regular basis.
- You want organic content and paid campaigns planned together, not by two different vendors.
Not a fit
- ✕You want follower numbers to rise quickly, whoever those followers are.
- ✕Nobody on your side can approve content within a couple of days.
- ✕You expect organic posts alone to produce leads next month.
Social media is a monthly retainer tailored to your requirement, based on the number of platforms, posts and reels a month, whether shoots are needed, and whether community management and paid campaigns are included. Ad spend is separate. You get a written scope before you commit.
What to expect from a social media marketing agency in the first 90 days
Month one is about foundations. Profiles are cleaned up, content pillars are agreed and the first calendar goes live. Do not judge results yet; the aim is a consistent, credible presence.
Month two is about finding what works. Different formats, hooks and topics are tested. By the end of the month you should see which posts earn saves, shares and messages.
Month three is about doubling down. The best-performing themes get more posts, and the strongest content moves into paid campaigns. This is usually when social media starts to show up in enquiries.
Metrics that matter, and ones that do not
Useful measures tell you whether people found the content valuable or took a step towards buying:
- Saves and shares. People keep or pass on content that helps them.
- Profile visits and website clicks. Interest beyond the single post.
- Messages and enquiries. The clearest sign that social media is working commercially.
Measures to treat with caution:
- Follower count. Easy to inflate, and followers who never engage add nothing to your reach or your sales.
- Likes on their own. A like costs nothing and rarely predicts a purchase.
Common social media mistakes
- Only posting occasions. Festival wishes and "happy Monday" posts say nothing about why someone should choose you.
- One design for every platform. A landscape image cropped into a vertical reel looks careless.
- Ignoring messages. An unanswered message is often a lost enquiry. Pair social media with lead nurturing automation so enquiries reach sales quickly.
- Buying followers. It damages reach and credibility.
- An inconsistent look. If every post looks different, people do not recognise your brand as they scroll. A clear brand identity makes content faster to produce and easier to recognise.
Organic and paid social work best together
Organic posts build credibility with people who already know you. Paid campaigns reach people who do not. Planning both together means the ad a new buyer sees matches the profile they check next, and the content budget is spent on posts already proven to work. If you prefer to meet in person, our Mumbai team works from a partner office in Navi Mumbai, with meetings by appointment. See social media marketing in Mumbai.
Often combined with
Meta Ads
Facebook and Instagram campaigns built on creative testing, the Conversions API and lead scoring with your sales team, the approach we used in Meta and Google property campaigns that produced 5,642 leads at ₹186 each.
ExploreBranding
Positioning, logo and visual identity design, brand guidelines and launch collateral, built to look consistent on a hoarding, a brochure, a reel and a website.
ExploreLead nurturing automation
Instant WhatsApp and SMS replies, lead routing to sales, reminders, drip sequences and CRM or Google Sheet workflows, so every enquiry is followed up on time and old leads get a second chance.
ExploreQuestions people ask us
What does a social media marketing agency do each month?
It plans the month's content, writes and designs posts, edits reels, publishes on schedule, replies to comments and messages, and reports on what worked. A good agency also connects social media to your sales process, so enquiries from messages are passed on quickly and the best posts are used in paid campaigns.
Which social media platforms should our business be on?
The ones your buyers use while deciding, done well, rather than every platform done poorly. Our team works across all the major platforms, so the choice follows your audience. Instagram and Facebook suit most consumer businesses in India, YouTube suits anything that needs showing, such as property walkthroughs, and LinkedIn suits B2B firms. We recommend a mix after looking at your audience and competitors.
How many posts a week do we need?
Consistency matters more than volume. For most businesses, three to four good posts a week, including at least one reel, is enough to stay visible. Posting daily with weak content usually performs worse than posting less often with content people save and share. We set the rhythm based on what your team can support.
Do you shoot photos and videos?
Yes, where the scope includes it. Our team designs and edits in-house, and we plan shoots for projects, products, events or people when existing footage is not enough. For real estate we also cut reels from renders, drone footage and walkthrough films the developer already has.
How do you measure social media marketing results?
We track reach and engagement, but the numbers we care most about are saves, shares, profile visits, website clicks, messages and enquiries that came through social media. Follower count is reported but not treated as a goal. Each monthly report explains what changed and why.
Can you manage comments and direct messages for us?
Yes, when it is part of your scope. We reply to routine comments and messages within the hours set for your brand, using answers agreed with you, hide spam, and pass genuine enquiries or complaints to the right person on your team quickly. Anything sensitive, such as pricing negotiations or complaints, goes to you rather than being answered by us.
Further reading
New articles are on the way.
Talk to us about social media marketing
Tell us where you are today. We will come back with what we would do first, a timeline and a cost range, whether or not you hire us.
- A reply within one working day
- A clear scope before any commitment
- You own every account, file and asset we create
Thank you. We have your details.
Someone from the team will reply within one working day.