Google Ads agency in Delhi, accountable to sales
Search, Performance Max and Meta campaigns for NCR businesses, set up with targeting that follows real customer locations and tracking that follows each lead past the form.
Running Google Ads in Delhi NCR starts with a geography problem. The region spans Delhi, Haryana and Uttar Pradesh, and Google Ads lets you target Gurgaon, Noida, Ghaziabad and Faridabad as separate places. A campaign aimed only at Delhi misses buyers a few kilometres away in Noida, while one aimed at the whole region can spend a Dwarka clinic's budget on people in Greater Noida who will never make the trip.
The auctions are busy too. Education, healthcare, real estate, legal and home services all bid hard across NCR, and accounts tend to waste money in familiar ways: broad match keywords with no negative lists, short calls counted as conversions, and no link between the ad account and what sales actually closed. About 590 people a month search for a Google Ads agency in Delhi and 390 for a performance marketing agency in Delhi, and the first job for either is usually an honest look at the account that already exists.
Our NCR plans start with a map of where customers really come from, drawn as cities, radii or pin codes. High-value services get their own campaigns and budgets. Tracking is connected to your CRM wherever possible, so decisions are made on qualified leads and sales rather than raw lead counts.
For the full service and pricing approach, see our national performance marketing page. Account-level detail sits on the Google Ads management page.
What's included
Google Search campaigns
High-intent keywords with tight match types, weekly negative keyword lists and ad schedules that fit when your customers actually search.
Location plans for NCR
City, radius and pin code targeting drawn around real customer locations, set to people in or regularly in those places for local businesses.
Performance Max and YouTube
For e-commerce, education and brands with strong creative, with guardrails so your own brand searches are not reported as new demand.
Meta Ads for demand creation
Lead and conversion campaigns for launches, admissions and consumer brands, with qualifying questions built into forms.
Call and WhatsApp tracking
Calls above a set duration, WhatsApp clicks and form leads tracked separately, because many NCR buyers would rather call than type.
Landing pages per service
Fast, focused pages for each service or course, so an ad about knee replacement does not land on a hospital's home page.
Your accounts, your data
Campaigns run in ad accounts owned by your business, with reporting on cost per qualified lead and sale where your CRM allows.
Mistakes a Google Ads agency in Delhi should catch
These are the patterns worth checking in any NCR account before adding budget.
One campaign for every city. Delhi, Noida and Gurgaon often have different costs per click and conversion rates. Blending them hides which city is profitable and which is draining the budget.
Weak negative keyword lists. In busy NCR categories, broad searches pull in job seekers, students and people looking for free information. Negative keywords added every week keep the budget on buyers.
Ignoring when your buyers search. A B2B supplier in Gurgaon may see enquiries during office hours, while a coaching institute's parents search late in the evening. Ad schedules and bid adjustments should reflect that, not run flat all day.
Counting every call as a lead. A 10-second call from someone who dialled the wrong number is not a conversion. Set a minimum call length and, where possible, feed qualified outcomes back from your CRM.
Bidding on competitor names without a plan. It can work, but it is expensive and often low-converting. Treat it as a test with its own budget, not a default.
Proof from outside Delhi
Our published campaign results are from other cities, and we show them as they are. In Lucknow, My Home City booked 50% of its plots within three months using YouTube, Facebook and Instagram with automatic follow-up. In North Bangalore, Karma Lands produced 1,271 leads, 57 site visits and 25 bookings. Developers in NCR can see how that process is packaged on our real estate lead generation page, and everyone else can start from the Delhi NCR page.
Questions from Delhi NCR businesses
Should we target all of NCR or only Delhi?
Neither by default. Start from where your existing customers live or work, which your CRM, billing addresses or delivery data can show. A South Delhi clinic may need a tight radius, a B2B supplier may need all of NCR plus other states, and a Noida developer may target Noida, East Delhi and buyers in other cities separately.
How much should a Delhi business spend on Google Ads?
Enough to produce meaningful data within a month for your category. Education and healthcare keywords in NCR can be costly per click, so a very small budget may buy only a handful of enquiries and no clear pattern. We work backwards from what a customer is worth to you and recommend a test budget as part of the plan.
Do you have performance marketing results from Delhi?
Not published yet. Our campaign case studies come from real estate in the Mumbai region, Lucknow and North Bangalore. My Home City in Lucknow, for example, produced 1,653 leads, 495 site visits and 52 bookings from ₹2,10,000 of spend. We can explain how the same approach would work for an NCR business.
Is Performance Max a good idea for a Delhi business?
Sometimes. It can work well for e-commerce and for businesses with plenty of creative and conversion data. For lead generation with thin tracking, it often finds cheap, low-quality leads and blends in brand searches you would have won anyway. We use it with clear conversion goals and brand exclusions, or not at all.
Do you guarantee leads or ROAS?
No. Nobody honest can promise those, because outcomes depend on your offer, pricing, competition and sales follow-up as much as on the ads. We commit to transparent spend in your own account, careful tracking, weekly optimisation and reports that show what changed and why.
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