A Lucknow plotted development: from referrals to a working lead funnel
A plotted development priced at ₹1,800 per sq ft moved from referrals to a lead funnel with automatic follow-up, producing 226 leads and 56 site visits on a small budget.
The brief
The developer struggled to sell plots consistently because of poor lead quality and slow follow-up, and referrals alone could not sell the whole site.
What we did
We started 360-degree lead generation across YouTube, Facebook and Instagram with an automatic follow-up system, so no enquiry waited for a call back.
What changed
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