Real estate marketing agency in Mumbai measured in flats sold
Meta and Google campaigns, project pages and lead follow-up for developers across the Mumbai Metropolitan Region. Four campaigns in Kharghar, Navi Mumbai and Panvel sold 46 flats worth ₹45.37 Cr from ₹10,48,976 of ad spend.
Selling homes in the Mumbai Metropolitan Region means competing inside a very small radius. A buyer considering Kharghar can see a dozen projects within a few kilometres on any property portal, and may already be talking to a channel partner. Paid campaigns here are not about finding people who have never heard of your project. They are about reaching serious buyers first and making the site visit easy to book.
Search demand for a real estate marketing agency in Mumbai is modest, about 210 searches a month, but a single one of those searches can stand for a project worth many crores. The market behind them has shifted too. The Atal Setu and the new Navi Mumbai airport have drawn attention towards Ulwe, Kharghar, Taloja and Panvel, and projects there now compete on connectivity stories as much as on price.
Our four largest real estate campaigns sit in that corridor, with ticket sizes from ₹65 lakh to ₹1.25 Cr. For an MMR project we separate campaigns by configuration and budget, put qualifying questions in every form, show MahaRERA details as the rules require, and send each lead to the sales team on WhatsApp the moment it arrives.
Plans and process come from our national real estate lead generation service. The same Mumbai team runs performance marketing for businesses outside property too.
What's included
Launch campaigns on Meta and Google
Campaigns split by configuration, budget and micro-market, with separate creatives for end users and investors.
Project landing pages
Pages with floor plans, location advantages, MahaRERA details and site-visit booking, typically live in 3 to 7 days. See real estate website development.
Lead qualification
Questions on budget, timeline and purpose built into forms, with a target of 70% or more BANT-qualified leads.
Instant alerts and follow-up
Leads sent to a Google Sheet or CRM and to your sales team on WhatsApp, with drip messages for buyers who are not ready yet.
Retargeting
Ads for people who viewed floor plans or started a form, so interest from a weekend browse is still warm on Monday.
Sales-linked reporting
Cost per lead, site visit and booking reconciled with your CRM, reviewed on a fortnightly or weekly call depending on the plan.
The process
Audit and competitor research
Working days 1 to 3Your past campaigns and sales data, plus every competing project advertising in the same micro-market.
Landing page and creative
Working days 4 to 8A project page and the first set of creatives, built around what makes the project different from its neighbours.
Test campaigns
Working days 9 to 13Small budgets across audiences and messages to find what brings qualified site visits, not just leads.
Optimise, evaluate and scale
Working day 14 onwardsA day of optimisation and five days of evaluation against sales feedback, then scaling from working day 20. Cost per qualified site visit settles in weeks 4 to 8.
Work for businesses in and around Mumbai
Sai Sun City, Kharghar
17 flats at ₹65 lakh each sold from 1,161 leads, a 569X return on ₹1,94,158 of ad spend.
Read the case study
Century 2, Emperia and Aurum, Navi Mumbai
Higher-ticket homes at ₹1.25 Cr, with 7 sold from 973 leads for ₹8.75 Cr in value.
Read the case study
Sai World City, Kharghar and Panvel
9 homes at ₹1.18 Cr sold, ₹10.62 Cr in value, from 1,755 leads and ₹3,30,286 of spend.
Read the case study
Hiranandani Fortune City, Panvel
13 homes at ₹1.15 Cr from 1,753 leads, adding up to ₹14.95 Cr sold on ₹3,21,704 of spend.
Read the case studyLaunch checklist from a real estate marketing agency in Mumbai
A launch goes live faster, and wastes less of the first month's budget, when these are ready before kickoff.
- MahaRERA registration and QR code available for every creative and page, with the registration matching the phase being advertised.
- A clear price story. Buyers compare all-inclusive prices across projects. Decide how you will present agreement value, charges and offers before creatives are made.
- Checked connectivity claims. Travel times to stations, the Atal Setu or the airport should be measured on a map at the hours buyers actually travel, not copied from a brochure. An exaggerated claim loses trust at the site visit.
- Separate messages for end users and investors. A family upgrading from a rented flat in Vashi and an investor watching the airport corridor care about different things, and one ad cannot speak to both.
- A named person for leads. Someone who receives WhatsApp alerts and calls back within minutes, including on weekends, when many buyers plan site visits.
- Site-visit logistics. Weekend slots, directions that work from the nearest station, and a site-office team briefed on exactly what the ads promise.
- Stages agreed with sales. Lead, qualified lead, site visit, booking and registration defined in the CRM, so reports can show cost per booking and not only cost per lead.
How MMR campaigns differ from the rest of India
Ticket sizes are higher and buyers weigh more options at once, so the path from first click to booking tends to be longer, and retargeting earns its budget. Channel partners can be a large part of the sales mix, which makes duplicate-lead rules essential from the first day. For projects in other cities, see our national real estate marketing approach, and for everything else our team does here, the Mumbai page.
Questions from Mumbai businesses
Which plan suits a single project in Navi Mumbai or Thane?
It depends on budget and how fast inventory must move. Launch at ₹50,000 a month covers one platform and one landing page, with ₹50,000 to ₹1 lakh of suggested ad spend. Growth at ₹85,000 adds Google alongside Meta, A/B tested pages and retargeting, with ₹1.5 lakh to ₹4 lakh of spend. Scale at ₹1,50,000 covers up to two projects. Prices exclude GST and ad spend.
How should campaigns work alongside our channel partners?
We recommend agreeing the rules before launch. Decide which areas and audiences the ads will cover, how duplicate leads are checked against your CRM, and how a buyer who arrives through both a channel partner and an ad is attributed. Clear rules keep partners motivated and stop the same family being called three times in a day.
Can the Kharghar and Panvel results be repeated for our project?
We cannot promise that. Nobody honest can promise bookings. Those campaigns sold because the projects, pricing and sales follow-up suited their buyers. What carries over is the method: micro-market research, qualifying forms, fast follow-up and weekly decisions based on site visits and bookings rather than lead counts.
How do MahaRERA advertising rules affect campaigns?
MahaRERA registration details, including the QR code where the rules require it, appear on project advertising and landing pages, and a project should not be advertised before it is registered. Claims such as assured returns are best avoided. The rules change from time to time and responsibility sits with the promoter, so check the current requirements before a launch.
What do you need from us to launch on time?
Campaigns go live 7 to 10 working days after kickoff when inputs arrive early. We need the MahaRERA registration, price sheet, floor plans, renders or site photos, the offer you want to lead with, and the name of the person who will receive leads from the first day.
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