Branding

A brand is what people remember about your business and what they expect before they buy. The articles in this section cover the identity and positioning work that makes a business look credible and easy to choose, from a first logo to a complete visual system.

Topics include positioning and naming, logo and identity design, colour and typography, tone of voice, brand guidelines that people actually follow, and keeping a brand consistent across a website, social media, ads, brochures and signage. We also cover rebrands: when they are worth doing, what to keep, and how to roll out changes without confusing existing customers.

Many examples come from real estate, events and food businesses, where a project launch or a festival often needs an identity quickly and has to stand apart from competitors that look alike.

To have an identity created or refreshed, see our branding services. If the identity then needs carrying through into a website, see website design and development.