Real estate marketing
Marketing for builders, developers and realtors in India.
Selling homes and plots online works differently from most categories. The purchase is large, the decision takes months, several family members are involved and the sale usually depends on a site visit. The articles in this section are written for builders, developers, channel partners and realtors in India who need marketing that produces qualified buyers, not just form fills.
Topics include pre-launch and launch campaigns, lead generation on Google and Meta, qualifying leads before they reach the sales team, project microsites and landing pages, presenting RERA details, real estate SEO, WhatsApp follow-up and measuring cost per site visit and booking.
Real estate is our main industry. The guidance comes from campaigns and websites we have delivered for developers in the Mumbai region, Lucknow, Bangalore and Odisha, so the advice reflects what has worked in practice as well as what has not.
To see how we work with developers, visit real estate marketing, or go straight to real estate lead generation.
Articles for this topic are being written.