Websites

A website is usually the first complete picture a buyer gets of your business, and often the place they decide whether to enquire at all. The articles in this section cover planning, designing and building websites that load quickly on a phone, explain your offer clearly and turn visitors into enquiries.

Topics include briefing a web design company, choosing between a template and custom design, site structure and content, speed and Core Web Vitals, landing pages for campaigns, redesigns that protect your search rankings, and what you should own when a project ends. We also cover microsites for property launches and events, where timelines are short and every section has to earn its place.

The guidance draws on the sites we build ourselves, from launch microsites delivered in days to larger websites with booking and a content management system the client's team can use.

To have a site planned and built for you, see our website design and development services. If you already have a site that is slow or out of date, start with website redesign.