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City guides

Digital marketing costs, channels and benchmarks for major Indian cities and Dubai.

Marketing costs and buyer behaviour change from city to city. A search for a web design company in Delhi faces very different competition from the same search in Bhubaneswar, and ad costs, the languages that work in creative and the channels people trust all vary by market. The articles in this section are practical guides for businesses deciding where and how to spend.

Each guide looks at what buyers in a city search for, how crowded the competition is, which channels tend to matter there and what that means for budgets and timelines. Where we mention costs or benchmarks, we explain what they depend on so you can judge them against your own situation.

Our registered office is in Bhubaneswar, and our teams also work from partner offices in Navi Mumbai and Noida, so those markets are where most of our first-hand experience sits.

To see how we work in each city, visit our locations page, or go straight to Mumbai, Delhi NCR or Bhubaneswar.

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